At BeScamAware, we are dedicated to empowering individuals and communities to fight scams and fraud. Through education, awareness, and collaboration, we aim to create a safer world where everyone can confidently navigate the challenges of a rapidly changing digital and physical landscape. Together, we can outsmart the fraudsters, protect one another, and build a future free from deception. Let’s take a stand—because knowledge is power, and prevention is the best defence.

Day 2 – The Gift Card Grift

When “Quick Payment” Means Quick Trouble

Picture this: you’re busy wrapping presents, juggling online shopping, and your phone buzzes. A message pops up, maybe it looks like it’s from your boss, a friend, or even a company you trust.

“Can you help me out quickly? I need a few £100 Amazon gift cards, I’ll pay you back later.”

It sounds urgent, but it’s also exactly what scammers want you to think.

How the Scam Works

Gift card scams are sneaky because they play on trust and pressure. The scammer pretends to be someone you know, or an authority figure, and asks you to buy gift cards (Amazon, Steam, Apple, etc.) for an “emergency” or “special request.”

Once you’ve bought them, they ask for the codes on the back, claiming they’ll use them to pay suppliers, reward staff, or send to family abroad. But once you share those codes, the money is gone instantly.

In other versions, scammers pose as companies or government departments:

  • “Your HMRC refund is waiting, claim with a £50 Amazon voucher.”
  • “You’ve won a Christmas prize! Redeem it with a gift card.”

Gift cards are untraceable cash in disguise, a perfect scammer’s tool.


Red Flags to Watch For

  • You’re asked to pay with gift cards, for anything.
  • The request feels urgent or emotional (“I need it right now”).
  • You’re asked to send photos or read codes aloud.
  • The sender’s email or phone number looks slightly off, or comes from a new account.

How to Stay Safe

  1. Stop if someone asks for payment by gift card.
  2. Check directly with the real person or organisation using official contact details.
  3. Ask why they need that payment method, scammers panic if questioned.
  4. Monitor your accounts and report any scam attempts to Action Fraud (actionfraud.police.uk).

If you’ve already shared a code, contact the gift card company immediately. Some can block unused balances if you act fast.


A Festive Reminder

Scammers use Christmas kindness to their advantage, but kindness doesn’t mean rushing. Whether it’s a message from “a friend” or “HMRC,” remember: no real business, government, or colleague will ever ask for gift cards as payment.

Take a breath. Stop, Check, Ask, and Monitor.

View other days of the 12 Scams of Christmas


BeScamAware.orgStay alert, stay safe.